Kristy Dela Peña.
I Build Funnels That
Convert Visitors
Into Paying Clients
Landing pages, booking funnels, and automations that help businesses capture more leads without hiring more staff.
✓ GHL Certified Platform ✓ Full Automation Included ✓ Fast Turnaround
ABOUT ME
The Person Behind the Funnel
From government service to GHL — here's who I am, why I made the transition,
and what drives every funnel I build.
Kristy Dela Peña
I spent years in government service — where discipline, attention to detail, and delivering on commitments weren't optional. They were the job. When I made the decision to transition into digital business, I brought every one of those habits with me.
Today, I help coaches, service providers, and small business owners build the automated systems that let their businesses grow — without them working harder. I specialize in GoHighLevel: funnels, workflows, automations, CRM, and everything that connects them.
I'm not just building pages. I'm building the infrastructure that runs your business while you focus on what you do best.
Built for Convertions
100%
Done-For-You
FAST
Turnaround
WHAT I OFFER
Everything You Need to Grow & Automate
From building your first funnel to automating your entire client journey : I've got you covered.
🎯
Custom Funnel Design
High-converting opt-in pages, sales pages, and checkout flows built in GHL : designed to capture leads and close sales on autopilot.
Core Service
⚙️
Workflow Automation
Set it and forget it. I map and build your entire follow-up sequence : emails, SMS, tasks, and triggers : all automated in GHL.
Most Requested
🔄
Funnel Audit & Rebuild
Already have a funnel but it's not converting? I'll diagnose the leaks, redesign the flow, and rebuild it for better performance.
Quick Win
📅
Appointment Booking Systems
Seamless calendar booking funnels with automated confirmations, reminders, and no-show follow-ups : all inside GHL.
Available Now
📨
Email & SMS Campaigns
Nurture sequences, broadcast campaigns, and drip automations crafted to build trust, stay top-of-mind, and drive conversions.
High ROI
🔗
CRM Setup & Pipeline Build
Organize your contacts, tag your leads, and build a visual pipeline so no prospect ever falls through the cracks again.
Add-on
SAMPLE WORK
Funnel Portfolio
Live samples built in GHL — from strategy to launch. Each project includes full pages, copy, and automation.
LEAD GEN FUNNEL
Free Checklist Opt-in
2-step opt-in page + thank-you page + 5-email automated nurture sequence for small business owners
View Project →
VIP DAY SALES PAGE
Business Clarity Intensive
12-section long-form sales page + application form + post-application automation for a business coaching VIP day
View Project →
BOOKING FUNNEL
Discovery Call System
Booking page + post-booking thank-you page + 5-step automated confirmation, reminder, and follow-up workflow
View Project →
WORKFLOW AUTOMATION
Lead Nurture Automation
7-day email + SMS drip sequence triggered automatically on opt-in — tagged, segmented, and conversion-optimized
View Project →
DESIGN SYSTEM
Mood Board & Style Guide
The visual language behind every funnel I build: warm, intentional, and engineered to convert.
DESIGN PHILOSOPHY
The Strategy Behind Every Funnel
I don't just build pages — I build systems with intention. Every design decision is rooted in conversion psychology and real-world testing.
01
Strategy before design
Every funnel starts with your offer, audience, and goal — not with how it looks. Structure first, aesthetics second.
02
One action per page
Every page has one job. No competing CTAs, no navigation, no distractions — just a clear path from interest to action.
03
Automation by default
Every funnel I build includes a follow-up sequence. A lead without automation is a missed opportunity — always.
04
Copy sells, design converts
Words do the heavy lifting. Design removes friction and builds trust. Both matter — in that order, every time.
05
Mobile-first always
Over 70% of funnel traffic comes from mobile. Every funnel is built and tested on small screens before desktop.
06
Built to hand off
After launch, you own everything. I build clean, documented systems your team can update, test, and scale without me.
FEATURED FUNNEL PROJECTS
Work That Speaks for Itself
Each project below is a real funnel built and tested in GHL — from strategy to live. Every one includes pages, copy, and full automation.
LEAD GEN FUNNEL
Free Checklist Opt-in
2-step opt-in + thank-you page + 5-email nurture automation for small business owners
VIP DAY SALES PAGE
Business Clarity Intensive
12-section long-form sales page + application form + post-application automation
BOOKING FUNNEL
Discovery Call System
Booking page + confirmation page + automated 5-step reminder and follow-up sequence
FROM STRATEGY TO LAUNCH
How We Go from Zero to Live
A clear, predictable process so you always know what's happening, what comes next, and when your funnel goes live.
Timeline varies by scope. Complex funnels with multiple pages and advanced automations may take up to 3 weeks.
TECH STACK
Tools I Build With
Every tool below is chosen because it's reliable, scalable, and integrates seamlessly inside GoHighLevel - your central hub.
CORE PLATFORM
GoHighLevel is my primary platform for every build - funnels, automation, CRM, email, SMS, and calendar all in one place.
INTEGRATIONS & DESIGN
These tools integrate with GHL to handle payments, meetings, design, ads, and messaging - all connected in one automated system.
Don't see a tool you use? Reach out - if it connects to GHL or has a Zapier integration, I can likely build it in.
FAQ
Questions I Get Asked a Lot
Honest answers to the questions most clients ask before booking a call. If yours isn't here, just ask.
How long does a funnel take to build?
Most funnels take between 7 and 14 days from kickoff to launch. Complex projects with multiple pages and advanced automations can take up to 3 weeks. You'll always know the timeline upfront before we start.
Do I need a GHL account already?
Yes: I build inside your existing GHL account so you own everything when we're done. If you're new to GHL, I can help you get set up with the right plan before we begin.
Do you write the copy too?
Yes, always. All headlines, body copy, email sequences, SMS messages, and CTAs are written for conversion and included in every project.
Can you work with my existing brand and colors?
Absolutely. Every funnel is custom-designed to match your brand identity: colors, fonts, tone, and style. No generic templates.
What if I need changes after the funnel launches?
Minor revisions within the agreed scope are included for 30 days after launch. For ongoing updates, I offer monthly support packages.
Can you rebuild or improve my existing funnel?
Yes: funnel audits and rebuilds are one of my most requested services. I'll review what you have, identify the conversion gaps, and rebuild it properly.
How much does it cost?
Pricing depends on the number of pages, automations, and complexity. Book a free strategy call and I'll give you a clear, itemized quote within 24 hours: no vague estimates.
Do you only work with clients in the Philippines?
No: I work with clients globally. All sessions are via Zoom and builds are done remotely inside your GHL account. Timezone differences are no issue.
WHY WORK WITH ME
What Makes This Different
There are a lot of people who can build a funnel page. Here's what you actually get when you work with me — and why it matters.
Strategy-first, not template-first
Every funnel starts with your specific offer, audience, and goal. The structure is designed around your business — not copied from a generic template.
GHL specialist — not a generalist
I work exclusively in GoHighLevel. You get someone who knows the platform deeply — not someone learning it on your project.
Copy included — always
Every headline, email, SMS, and CTA is written for conversion and included in every project. No separate copywriter needed.
Mobile-tested before every launch
Every funnel is tested on real mobile devices before going live. No broken layouts, no cut-off headlines, and no surprises on launch day.
You own everything after launch
After handoff, the funnel is 100% yours — full GHL access, no retainers required, no ongoing dependency. I build for your independence, not mine.
Government-trained discipline
Coming from public service built habits clients love: I deliver on time, communicate proactively, and never leave you guessing on where things stand.
READY TO GET STARTED?
Ready to build something that actually converts?
Book a free 30-minute strategy call — no pitch, no pressure. Just a clear, honest plan for your funnel and what it would take to build it.
Free 30-min call · No commitment · Response within 24 hours
CLIENT LOVE
What Clients Say
Real results from real clients. Testimonials updated as projects are completed — check back soon.
“
My funnel went from 3% to 11% conversion after the rebuild. Best investment I made this year.
“
The automation quality and speed of delivery blew me away. I didn't have to lift a finger during the build.
“
Worth every peso. The automation alone saves me 3 hours every day.
LET'S WORK TOGETHER
Ready to Build Your Converting Funnel?
Let's map out your funnel strategy in a free 30-minute discovery call.
No pressure, no obligation — just clarity on what you need and how I can help.
Free 30-min call · No contracts · No pressure